We designed a journey where users receive value first and then make an informed decision about starting their studies.
- We created a modern UI optimized for two primary platforms: desktop and mobile.
- We mapped the user journey from the first screen to lesson registration.
- We developed an interactive test with personalized results.
- We added three key conversion points to support different stages of the decision-making process.
Speak Now needed a website that does more than introduce the school — it needed to motivate visitors to try the learning experience.
- Shorten the journey from discovering the school to submitting an inquiry.
- Showcase the benefits of learning through modern design.
- Introduce interactive elements that engage prospective students.
- Turn the test into an effective lead generation channel.
5,789 MAU / 5.4% CONVERSION RATE / +4% ACTIVE USERS / +2% CR
Instead of a standard inquiry form, we created a user journey built around an English proficiency test, personalized results, and an offer for a first free lesson.
SPEAK NOW is a language school that combines a modern approach to learning with a strong focus on results. The website was designed as a tool for attracting new students, where every interaction helps users take the next step.